What Exactly Bluetooth Marketing Is

2:55 AM / Posted by Ashish / comments (0)

What exactly is Bluetooth marketing? It is a short distance communication technology that primarily developed to replace cables connecting portable or fixed devices. It is also known as “proximity marketing”. Two main characteristics of this technology is its low power and low cost. It is the process of transmitting promotional content through this wireless technology to prospective customers. To spread Bluetooth message or file a Bluetooth product is needed.

Data That Can Be Sent Over Bluetooth
• Images
• Plain text
• Audio-video
• Vouchers
• Games
• Animated wallpapers

Reasons for Using Bluetooth Marketing

It is Flexible – You can exchange all sort of content.

Low Cost – Each and every Bluetooth message has been sent or received free of cost whether you send 1 or 10,000.

Multiple Uses – It can be used to enhance and support the efficiency of existing advertising, such as billboard advertising or high street leafleting, as well as on its own via being placed in stores or main locations.

Appropriate Places to Use
• Point of sale (POS) Promotions – If Bluetooth device is fitted in a shop, people with Bluetooth enabled technology will automatically receive message from the store. It might be special promotion and is often enough to cheer the recipient to visit the store.
• Field Promotions – moveable units can be carried by promotional staff, automatically sending Bluetooth messages to anyone within the locality of the staff. This is specifically effective when joint with leafleting.
• Billboard Advertising – By fitting Bluetooth transmission device with billboard poster you will be able to interact with the people with the locality of your poster.

How much does it cost?
Real potential of Bluetooth marketing lies in its low price. Unlike SMS marketing it charge nothing to send message via Bluetooth. This is also known as Bluetooth mobile marketing. Bluetooth marketing companies earn their money via keeping their Bluetooth marketing devices in center locations like retail stores and selling advertising space on them.

BluetoothMarketing.ae is an innovative mobile marketing service offered by Image Matters Advertising. Whether you are looking for mobile marketing or POS promotions, use Bluetooth marketing services to get best possible results.

Ashish(SEO Consultant)
http://oliveglobal-blog.blogspot.com

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Increasing Popularity of Bluetooth Mobile Marketing

1:26 AM / Posted by Ashish / comments (0)

In the world of rapid changing technology, continuously we are bombarded by names such as Bluetooth, wi-fi and TIVO. Technology has become so advance that people only need to press the button for changing the channel and use the technology of Bluetooth and infrared to transform the data.

So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:
1. Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.
2. 24x7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.
3. Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.
4. Bluetooth advertising – Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc.
The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth Marketing in Dubai is an innovative mobile marketing, Bluetooth marketing & proximity marketing service offered by Image matters advertising.

All You Need To Know About Bluetooth Mobile Marketing

1:20 AM / Posted by Ashish / comments (0)

Bluetooth is most popular technology that presents the current choice among people for marketing as well as campaigning. It is also well known with the name of ‘proximity advertising’. In most of the countries, Bluetooth is the best as well as the hottest way to get in touch with customers and prospective. It is type of technology that people use to exchange data without spending single money. This technology had been started in 2003 and all types of companies found it extremely useful.

By definition Bluetooth Mobile Marketing is "the localized wireless distribution of advertising content connected with an exacting place. Transmissions can be received by individuals in that location that wishes to receive them and have the necessary equipment to do so."

If you are less techy and still not familiar with the concept that what is going on, let me explain it in a better way. First that you need to understand is the proximity that means the state, closeness, fact of being near or next, sense, and quality. Let’s more clear the concept with the example, suppose you are walking through a mall and you just happened to proximity broadcast station that was on air. If your phone’s Bluetooth is on, then the broadcast station will find your phone. Literally it is asking for the permission to transfer data, if you press okay then data will be transfer to your phone but you reject the request it will not transfer to your phone.

This type of advertisement has been used for some time in Europe and other various overseas as well. Lots of companies are taking the advantages of Bluetooth. There are plenty of companies which have already taking the whole advantage of this type of advertising with different way coming from US. Bluetooth Mobile Marketing is only the next technological way for business to take if they wish to really get their business advert out there.

Bluetooth Mobile Marketing in Dubai is a pioneering mobile marketing service offered by Image matters advertising. Bluetooth Mobile Marketing, Bluetooth Proximity Marketing & Proximity Mobile Marketing is an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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Cutting Edge of Bluetooth Marketing

1:11 AM / Posted by Ashish / comments (0)

A new trend has set in the mobile marketing from the year 2006 with the Bluetooth marketing or proximity marketing. This new technique is becoming highly popular among the en users of mobile phones. With this technology, users can connect their phone between the distances of 20 meters. Users can share data without paying single penny. There are various advantages of Bluetooth marketing which are listed below:

Free messages sending – Users can send lots of messages to mobiles and PDA’s quickly with no transmission cost.

24x7x365 delivery – Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

• Audio and video
• vCal
• Images of your own or JPEG files
• Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is “Do you accept the data from someone”? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth Marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

Bluetooth Marketing, Mobile Marketing & Proximity Marketing is a astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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Hottest Strategies of Bluetooth Marketing

1:02 AM / Posted by Ashish / comments (0)


Bluetooth is the hottest technology for campaigning and marketing. Bluetooth marketing is also known as proximity advertising has become really popular overseas as the hottest way to get in touch with existing and prospective customers. This technology is so advance that one need to press the button for transforming the channel and use Bluetooth technology to transform the data.

So, are you still searching for cost effective and creative method to distribute the data? Bluetooth is the creative and cost effective way to send or receive data without paying single penny. This technology was started in 2003 and all kinds of companies have found it an extraordinary useful. By definition proximity marketing is “the localized wireless distribution of advertising content connected with a particular place. Transmissions can be received by individuals in that location who wants to receive them and have a necessary equipment to do so.

If you have cell phone with Bluetooth technology, you can send or receive data cost free. You would be able transform:
• JPEG file like images
• Animated images
• Audio and video file
• Messages
• vCal

There are numerous advantages of Bluetooth marketing; some of them are listed below:

Free message sending – Users can send unlimited messages to mobiles or PDA’s rapidly without any transmission cost.

24x7x365 delivery – There is no time limit for sending or receiving data throughout the whole day. It helps end number of users to transform their personal or any other data cost free and hassle free.

All you need to do is to ON your Bluetooth connection, then search for device. Once your cell search other device it will ask you the question “Do you accept data or not”. You need to press accept or reject. If you press yes, the data will transform to your cell but if you reject it will not transform to your cell. Bluetooth has set new trend of mobile marketing from 2003 onwards with Bluetooth Marketing and Proximity Marketing.

Bluetooth Marketing, an amazing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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